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Mark Geary joins Cape Coral Eye Center as Marketing and PR Manager

For More Information: Director of Marketing and Public Relations (239) 542-0175 ext. 2308 Cape Coral, FL. May 27, 2011 – Mark Geary has joined Cape Coral Eye Center as Marketing and Public Relations Manager. Geary’s responsibilities include advertising coordination, marketing initiatives, website development and social media integration. Originally from Boston, MA, Geary moved to Southwest Florida in 2001. He previously

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Is Bigger Truly Better?

All ophthalmic practices wonder if size equates with success. After all, there does tend to be a correlation between high earners and large practices, so it’s a natural instinct for us to pursue continuous growth. In reality, “super-sizing” your practice is not always prudent or cost effective—it is better to learn how to “right-size” your practice. Not Too Big, Not

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Lifelong Learning Enhances Patient Care

“See One. Do One. Teach One.” was the mantra of my general surgery internship, and likely yours as well. At the time, I thought it was a cruel joke, as we were dealing with patients requiring central lines, ventilator settings and trauma surgery. Over time, I have come to appreciate the greater meaning of the saying. In reality it is

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Uses and Abuses of Personal Power

Success in life is largely determined by choosing how to use our personal power, and being aware of how others use theirs. If others can intimidate or instill a profound regard, this quickly tips the scales in their favor and gives them an advantage. By analyzing your interpersonal relations more closely, you can adjust the balance of power and play

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Cape Coral Eye Center – 2010 Toys for Tots Campaign

Cape Coral, December 21, 2010 – From sponsoring more than 275,000 postcards to reach every home in Lee County, to helping scoop up teddy bears alongside the Florida Everblades, the Cape Coral Eye Center doctors, staff, family and friends went above and beyond to support the Marine Corps Reserve Toys for Tots program this year.

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Questions to Ask Before Closing Out 2010

The end of another year is upon us. While most of us are ready to relax and enjoy the holidays, it is still important to spend some time on comprehensive end-of-year planning so that our practices will hit the ground running in 2011. Accountants usually like to come out this time of year and give the practice a general financial

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Overcoming Overtime

Overtime laws were initially instituted to help protect workers from abusive schedules and to help spur employment. By forcing employers to pay time and a half to hourly workers for time worked over 40 hours in a work-week, there was a significant financial penalty to overtime wages, encouraging the employer to add staff instead of additional hours. Many myths have

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Evaluation of Two Premium IOL’s

In a prospective, randomized study, I compared visual outcomes following bilateral implantation of two premium aspheric IOLs, the Tecnis Multifocal (Abbott Medical Optics, Inc., Santa Ana, Calif.) and the Crystalens AO (Bausch & Lomb, Rochester, N.Y.). A total of 40 patients with cataract in both eyes were enrolled with 20 patients (40 eyes) in each group. To be considered for

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